top of page
Search


The Apple Ecosystem
There are hundreds of other options in the technology market. Why do consumers stay loyal to Apple?

Angela Chu
Jun 27, 20213 min read


The Startling Lack of Female Representation in "1984"
Whilst "1984" critiques enduring issues such as censorship and the role of the state, there is a distinct lack of female representation.

Evelyn Chen
Jun 25, 20212 min read


A Global Mess: The Belt and Road Initiative
Is the Belt and Road Initiative as transparent and true as China claims it is? Should the EU join to fund such a project?

Jennifer Light
Jun 24, 20213 min read


Game Theory: A Must-Know for Entrepreneurs
Game theory, while appearing to be a purely theoretical framework for academics to tinker with, provides a strategic tool for entrepreneurs.

Mihir Shahi
Jun 23, 20213 min read


The Belt and Road's Savior
The Belt and Road Initiative is a plan created by China to provide infrastructure, support, and funding to those who need it worldwide.

Jennifer Light
Jun 22, 20213 min read


The Value of Friends
Good friends should not be taken for granted because they are hard to come by! Knowing how to remove toxic ones, though, can be difficult.

Evelyn Chen
Jun 21, 20213 min read


Luxury brands should follow the example of Kering
Luxury today is no longer about conspicuous consumption, but rather how a brand or product makes the consumer feel.

Evelyn Chen
Jun 3, 20213 min read


The Golden Age of Marketing: Influencers
Behind the perfected Instagram feeds and the candid photos, there’s business. We’re living in the golden age of marketing!

Angela Chu
Jun 2, 20213 min read


Sources of Motivation
Shows like Suits and Billions can certainly glamorise the corporate experience and entice people toward a high-paying career.

Rohan Bhatia
May 31, 20213 min read


The Gender Pay Gap
Statistics show that high-income countries such as Germany, France, and the UK have some of the highest gender pay gaps globally.

Jessica Proctor
May 30, 20213 min read


Don’t let your race define you: on being a Chinese person in the UK during Covid-19
Pre-Covid, being known as the ‘Chinese’ girl bothered me because I am much more than my ethnicity and its culture.

Evelyn Chen
May 7, 20214 min read


Lessons Learned From COVID: The importance of online retail
With shutdowns and health regulations, many have been turning to online retail with hopes of remaining open.

Angela Chu
May 6, 20212 min read


Zara: Just in Time for Fast Fashion
Currently the 11th richest human, Amancio Ortega is also the founder of Zara - the fashion enterprise which is appreciated by almost everyon

Shafinaz Shaikh
Apr 5, 20214 min read


Marketing Basics: The 4 P’s
A crucial part of any business to have ever existed is brand awareness.

Shafinaz Shaikh
Apr 5, 20214 min read


Effects of Antibiotics on the Economy
New antibiotics are constantly having to be created because viruses are becoming resistant to them (bacteria changing in response to survive

Jessica Proctor
Apr 2, 20213 min read


How Software Teams Work
Traditionally, businesses will have a structured hierarchy, and projects will follow a linear process of research, design, creation, and rel

Curtis Thompson
Apr 1, 20214 min read


Who Can We Trust To Police Online Reviews?
Online reviews are now an important aspect to consider for many businesses. It is becoming increasingly common for customers to check online

Curtis Thompson
Mar 30, 20214 min read


Creating Multiple Streams of Income as a Student
As a student, it is increasingly difficult to get sources of income. Having a lack of experience, competitiveness for job placements and age

Jessica Proctor
Mar 30, 20214 min read


Reducing Federal Debt: A Necessity
In a world where our country has a large and still continuously growing amount of national debt, coupled with dips in our economy, we need t

Jennifer Light
Mar 26, 20213 min read


The Gig Economy
Taxi drivers, truck drivers, and television. Hallmark jobs and elements of the 20th-century economy that seemed essential to the daily lives

Rohan Bhatia
Mar 25, 20213 min read
bottom of page