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  • Writer's pictureAngela Chu

The Apple Ecosystem

Without a doubt, Apple is one of the most influential companies in the world. Founded on April 1st, 1976 in Los Altos California, Apple Inc has grown to become a corporation with unparalleled power in the tech industry. Apple has sold over 18.21 million MacBooks and 43.8 million iPads in 2018 alone. Though those are impressive numbers, they aren't Apple's greatest source of revenue. With over one billion active iPhones in the world, the iPhones alone make up 50% of Apple's revenue!

So, the question remains! How do they get these impressive numbers? The answer is fairly simple! It’s none other than the infamous Apple ecosystem. To the average consumer, the words “Apple ecosystem” may seem boggling or rather confusing. But once each element of the ecosystem is broken down and explained, it will be clear, even to the average consumer, why Apple rakes in billions of dollars in revenue every year.

So what is the Apple ecosystem and how does one enter the ecosystem? Since the Apple ecosystem is defined as the digital family or ecosystem of Apple's products, someone can join the ecosystem by simply purchasing any of Apple's products. This list consists and is not limited to iPhones, iPads, Apple Watches, AirPods, Home Pods and MacBooks. Even services such as Apple Music or and Apple TV are a part of the Apple ecosystem.


With jaw-dropping annual revenue, it is evident that there are millions if not billions of people around the globe that use Apple’s products. With that said, there are other options in the technology market. Why do consumers stay loyal to Apple? There are two ways to answer that question. One is simply brand loyalty. Apple has used millions of dollars to build its brand to ensure that customers will develop an attachment to the company and refuse to switch over to another brand. The other answer is none other than the Apple ecosystem. By syncing devices and iCloud storage along with Apple services such as Apple TV and iMessage, the whole apple ecosystem flows. Apple did this intentionally to lock consumers into their ecosystem and ensure that they purchase their products. With every purchase of their products, a customer is further locked into the ecosystem!

AirTags are one of the latest additions to the Apple ecosystem. AirTags are Bluetooth tracking tags that can track items it is attached to. Sound familiar? This is because there's already a company that specializes in Bluetooth tracking tags. This company is called Tile. Though Apple is the newcomer in the Bluetooth tag industry, this is bad news for Tile. Due to Apple’s alluring ecosystem, they pose a major threat!

Though Apple hasn’t made it a goal for them to wipe out Tile, this will eventually happen through the illusion of choice. Consumers have the illusion that they can choose between Tile trackers or Apple AirTag trackers. But the truth is, most people will choose AirTags because they are similar in price. More importantly, the AirTags tie into the ecosystem! Plus with so many people already using Apple products around the globe, adding AirTags to the valued collection of Apple products is just the obvious choice. With that in mind, the elimination of Tile is yet to happen. Though it will be tough competing with the Apple ecosystem, there is a chance that they will survive or transform into a stronger company. For Tile, the battle with Apple over the Bluetooth tracking market will be brutal and has only begun. But this goes to show Apple’s unparalleled power in the tech business.

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